Seller spec

Walmart product image requirements (2026)

September 2026

Walmart Marketplace main images usually want a clean square product on white. Exact public floors vary by category; Fernpix uses a practical 2000×2000 gate with RGB 255,255,255 and about 85% fill so one export clears common reject reasons. Treat category exceptions in Seller Center as authoritative.

Walmart main-image numbers (Fernpix practical gate)

RuleNumber to hit
Practical size2000×2000 px, 1:1
BackgroundRGB 255,255,255 on the main image
Product fillAbout 85% of the frame
FormatJPEG or PNG
File sizeTypically under 5 MB

White + fill

Off-white studio sweeps and tiny products on a huge canvas fail the same way they do on Amazon. Check the export, not the edit.

Check one Walmart image locallyHow to make a white-background product image

Before you upload

  • 2000×2000 square
  • True #FFFFFF background
  • Product ~85% fill
  • JPG/PNG under the cap

FAQ

What size does Walmart want for a main image?

Fernpix gates at 2000×2000 square with pure white and ~85% fill. Confirm any category-specific floors in Walmart Seller Center.